NEST aims to sustain socio-economic growth in the Programme area, by empowering the small and medium tourism enterprises with innovative approaches, tools and strategies, that leverage digital technologies and networking. NEST will favour the creation of an ‘Interreg smart destination’ strategic model, by adopting collaborative and user-driven innovation tools, inspired by the Living Lab Approach. The main expected results are the development of a Smart Tourism Destination Action Plan, and the creation of cross border experiential paths valorising natural and cultural assets as well as landscapes, traditions, folks and crafts.